- Latest articles
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- Social media bible
- Where are DTC marketers when social media is on fire?
- The perfect storm and why pharma and medical device makers may need someone like Peter Rost as FDA Commissioner
- Is the FDA ready for someone like Peter Rost?
- Why pharma does not embrace the Web
- Top 10 Online Healt Sites (10/08)
- New hope for Type 1 Diabetics
- Social media sinks new Motrin ad
- The answers suggest change is really needed NOW
- Retaining and attracting talented marketers
- Peter Rost: An axe to grind?
- Is pharma afraid of DDMAC and fighting for DTC ads?
- Is DTC going to decrease in 2009?
- Doing what is best for patients or the bottom line?
- Physicians becoming more digital
- Clicks on ads don't mean anything anymore
- Trust has to be earned via transparency and engagement
- It's time for DTC marketers to understand how patients make treatement decisions
- I'd like a test for high-sensitivity C-reactive protein please
- Launching a new drug via the Web
- OVER 60 MILLION U.S. ADULTS ENGAGING IN HEALTH 2.0 WHILE MARKETERS MAYBE UNWILLING TO EXPERIMENT WITH NEW MEDIA
- How will election influence DTC marketing?
- Obama: Web marketer of the year
- Consolidation within DTC marketing means ineffective programs for online
- DTC and adherence
- Head in the clouds thinking
- Fair balance should not be required in TV ads
- Are consumers falling out of love with brands?
- R&D tapped out? No problem just purchase another company
- Diabetes rates double and that is going to cost us all dearly
- Quantity vs. quality of healthcare
- Know Fibro.com: When the budget drives (limits) the strategy
- Bleak forecast for pharma
- Pharma takes it on the chin again in Boston Legal
- The Revolution will not be televised
- Patience my ass !
- Internet trends and usage
- Pharma top industry in slashing jobs
- Headlines of the Times (NY Times)
- Hiring and working with an online agency
- Dumb people do not make good leaders
- The reasons pharma does not embrace social media are garbage
- Is $100,000 worth an extra 6 months of life?
- eMarketers making a comeback?
- Always been a matter of trust
- DTC Spending on downward spiral
- The truth about social media
- Five suggestions to create an opportunity to reduce current healthcare expenditures by as much as $1 trillion.
- Economy in transition
- More consumers moving online for health information as economy toughens
- Archive: Oct 2008
- Archive: Sep 2008
