World of DTC Marketing
Consumers are changing but most pharmaceutical marketing is stuck in the past
Recent rants...
"Everyone has a photographic memory. Some just don't have film"”
Steven Wright
Links
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John Mack's Pharma Blog
John Mack takes a serious look at the state of current pharma marketing - New
Business Rules
The rules of business are changing - Rich's
Blog
Pontifications and observations on life -
The Old Grape Vine
Man does not live by bread alone..often there must be a beverage -
World of New Marketing
Welcome to a world where consumers have more and more power -
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