May/15/2007 06:47 Filed in:
The agency
side
If you read the
trade magazines you probably have seen more and
more stories about agencies walking away from
companies and potential lucrative business. There
is a transformation taking place in the media
marketplace and agencies are aware the the
traditional "wine and dine them" relationship is
joining the dinosaurs. The future is about being
a strategic partner with the brand and being
evaluated on quantitative metrics that determine
their value in the marketing-brand
relationship. Read
More...
Tags: Working with vendors
