Rozerem
World of DTC Marketing

How to waste $100 million

Jun/15/2007 10:27 Filed in: Current DTC
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According to an article in today's Chicago Tribune Rozerem is "barely making a dent" in the prescription sleep market (DUH!). Let's see spend over $100 dollars on a DTC campaign that is horribly bad and then sit back and wonder why you have not made a dent in the sleep market? Earth to Takeda: It's about the point of difference NOT the fact that Abe Lincoln and a beaver say your dreams miss you ! Read More...

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