Pharma organization
World of DTC Marketing

Time for major changes in the pharma organization

May/28/2007 10:03 Filed in: Pharma Business Unless your the lead dog the view never changes
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If pharma companies are to continue to grow and compete in today's environment changes have to happen, especially within the organization. The days of 30 people brand teams has to come to an end. People at every level of the brand team have to be held accountable for programs they implemented and speed and transparency has to become the norm rather than the exception. Read More...

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Does Pharma Zoom?

Apr/20/2007 12:01 Filed in: Pharma Business
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James Citrin's book, Zoom, details how some exceptional companies are navigating the road to the next economy. Of course pharma is nowhere to be found on the list of exceptional companies and you shouldn't be surprised. Pharmaceutical marketing is stuck in an age of old marketing practices where spending mega dollars on TV seems to be the only tactic they know. Read More...

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For those of you who haven't worked in pharma..

Apr/03/2007 03:02 Filed in: Pharma Business
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I read a lot of BLOGS that have to do with pharma and DTC but in order to truly appreciate the problems of big pharma one has had to experience it first hand. the endless meetings, the micromanagement the throwback thinking and a culture that leaves dead weight in place while people who want to think outside the box move on to more challenging positions. Think this is wrong? Well let me tell you a story about my first years at Lilly.... Read More...

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