Media/Trade
World of DTC Marketing

What do trade magazines fear?

Jul/04/2007 08:48 Filed in: Current DTC
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Trade publications can be a source of valuable information for both those in pharma DTC and for current or potential vendors. But what is needed, at least what I feel is needed, is a publication that can be critical of the industry when they make mistakes (Rozarem campaign) and supportive when a great campaign actually works. Awards should not be based upon relationships but on what the DTC marketer actually accomplished against measurable goals. Read More...

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