Marketing, Patients
World of DTC Marketing

Current patients can hold the key to valuable information

May/21/2007 06:38 Filed in: Pharma Business
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Marketers spend way too much time conducting research with "potential patients" rather than current patients and that's a shame as current patients can provide a wealth of information on what made them finally take action and ask for your brand. Rather than learn from patients who have not made the decision to seek treatment marketers should listen to patients who made the move and ask "what were the keys to seeking treatments...?". Read More...

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