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World of DTC Marketing

Prevention Magazine shines dim light on consumer behavior

May/17/2007 08:35 Filed in: Media (Internet)
prevention051507
The headlines scream.. "Most consumers use Internet to compare drug benefits, so marketers need to be aware of what other sites are saying". Can I say it..you know I really want to say it...DUH ! How ignorant does Prevention magazines Rodale Press think marketers are? Ooopss..I forgot we're talking about DTC marketers..never-mind. Read More...

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