Lack of Transparency
DTC Marketing

Lessons from Toyota disaster for the drug industry

Feb/03/2010 04:24 Filed in: Public Relations and engagment
12pr
If you Google Toyota, among the first things that pop up is an ad slugged "Toyota Recall News". In the meantime AstraZeneca is facing as many as 26,000 lawsuits over its antipsychotic drug Seroquel as the drugmaker prepares for its first jury trial over claims the medicine causes diabetes, according to court filings. What is so puzzling here is that the some companies continue to make the same mistakes over and over and don't understand that consumers have more information than they do. Read More...

Tags:

|

More Stuff