May/18/2007 06:48 Filed in:
Media
(Internet)
Well
it's started...WPP purchased Real Media for $650
million...Microsoft acquired Avenue A/Razorfish
and that is just the start of what traditional
agencies are coming to realize "The Internet is
where most advertisers want to be". Do you hear
that pharma marketers? Still want to waste money
on TV with little ROI while ignoring the web? The
problem of course is that unless you have real
eMarketing people on board this trend is going to
pass you by like a cool breeze on a hot summer
night. Read
More...
Tags: Internet, Media, TV
May/04/2007 06:41 Filed in:
Current
DTC
Manhattan
Research loves to issue data in press releases.
The problem is that unless you know what the data
says it's just statistics. Data should tell DTC
marketers a story and help them gain insights
into WHY consumers act the way they do....In the
not-too-distant past, prime time television was
filled with pharmaceutical advertisements urging
prospective patients to call a toll-free number
for more information. Thanks to the Internet and
other emerging technologies, today's
pharmaceutical marketers have an arsenal of new
strategies at their disposal, making this call to
action seems as antiquated as VCRs and dial-up
modems. One of the most popular trends in
pharmaceutical marketing over the past few years
is the shift toward unbranded advertisements
focused on building awareness for a certain
condition, and, in many cases, encouraging
consumers to visit a website for more information
about that condition. Read
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Tags: Internet, Media, TV
Apr/20/2007 12:14 Filed in:
Internet
& DTC Marketing
Lilly's
Cialis.com was identified as the pharmaceutical
product site with the highest percent of visitors
requesting a prescription
after
visiting, a new study says. And why not ? When
I developed the website I did exhaustive
research into what customers wanted on the
website and included content written by
thought leaders. This is more evidence that a
good interactive strategy can provide a great
ROI if it is done right. Read
More...
Tags: Internet, Media, TV
