FTC, Fines
World of DTC Marketing

$600 Million fine is not enough

May/11/2007 05:55 Filed in: Pharma Business
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The fine levied against Purdue pharmaceuticals for aggressively marketing Oxicontin and then lying about its potential for addiction is not high enough to send a message to the drug industry that this type of behavior will not be tolerated. The FDA should have put these executives in jail and fined the company $2 billion as this would have told drug industry exec's that if you lie and put patients health at risk your going to be held accountable. Read More...

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