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You belong to what group on Facebook ?

Feb/02/2010 05:36 Filed in: Patient Privacy & Social Media #in
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Do you think consumers and patients are really ready to share all their personal information via social media ? Think again. The research that we conducted last year showed that users of social media for health do not want others knowing they have been there and that is a key reason they would not follow a brand or health condition online.

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Should pharma develop Facebook pages ?

Jan/26/2010 09:17 Filed in: #socialmedia #in
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In one of my previous entries I asked "should pharma Tweet?" Twitter is going through some tough times right now. Growth is stagnant, the "fail whale" appears more and more and overall people seem to be getting tired of the limitations of Twitter. On the opposite end of the spectrum thought Facebook keeps growing and developing new applications to keep users engaged. Should pharma develop Facebook pages ?
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