Jul/04/2007 01:29 Filed in:
Current
DTC
Chances are, if
your taking an antidepressant medication, that
you want it kept in confidence. You probably
don't want to divulge personal information to get
help and resources yet Wyeth is doing exactly
that with their newest campaign for Effexor. The
website has some great tools but in order to use
it you have to register and rather than pulling
information Wyeth will send you information in
the mail. What is wrong with this campaign is the
assumption that families who share computers in a
household can guard their health history from
others who use the same computer.
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Tags: Effexor
