DTC Marketing
Prescription supplements: Will insurers cover them and will doctors write them ?
Jan/02/2010 04:52 Filed in: New
DTC Campaigns & Drugs
I came across a
full page ad for Lovaza in Time magazine today.
Lovaza is fish oil that is being marketed by GSK
to lower triglycerides. Now forget that Lovaza
costs a small fortune when compared to OTC fish
oil the key question is will doctors write it and
will patients pay the hefty fee to get a
prescription supplement ?
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