DTC Marketing

Prescription supplements: Will insurers cover them and will doctors write them ?

me373
I came across a full page ad for Lovaza in Time magazine today. Lovaza is fish oil that is being marketed by GSK to lower triglycerides. Now forget that Lovaza costs a small fortune when compared to OTC fish oil the key question is will doctors write it and will patients pay the hefty fee to get a prescription supplement ?




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