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Why most HCP CRM programs fail

Nov/13/2009 06:50 Filed in: HCP Marketing
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Customer relationship management. The drug industry has tried it many many times but has little success with HCP's. Why? Because in any relationship you have to clearly demonstrate value and pharma believes it can do this with a sales message then they wonder "what went wrong?" Read More...

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Respect for your customers and audience

Sep/12/2009 06:47 Filed in: DTC Environment
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There were e-mails that Merck knew about these effects since 1999 and they weren't putting any warnings on the drugs. This is a quote from one of the jurors in Merck Fosamax case. Although the result of the case was a mistrial it is a further indication that sales come before patients safety and health in this authors opinion. Read More...

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