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Skeptical of Comscore report on pharma websites because it's doesn't tell the whole story

Oct/15/2009 10:37 Filed in: Media (Internet)
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“A brand’s website is the most effective online tactic for pharmaceutical marketers. Not only does it provide visitors with critically important information on the condition, treatment options and the drug itself, but it is also one of the few environments where a brand can build a dynamic and recurring relationship with its patients,” said John Mangano, vice president of comScore marketing solutions. Most effective? Sorry I am not buying into that story not when consumers trust in the drug industry is at an all time low. Read More...

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