Apr/07/2007 09:59 Filed in:
Current
DTC
How much worse
can DTC get? Well there are the horrible ads for
Rozerem featuring a beaver and Abe Lincoln and
now there are ads featuring doo-wop for Astelin.
Doo-wop? Yes guys wearing black sweaters with the
letters of Astelin spelled out singing a doo-wop
song. The only thing that I can think of is that
the creative person on this account has a major
drinking problem and is mired in the 50's. Again
the consumer is left to decide "what the hell is
this ad all about" and I am thinking that there
is no lifeguard on duty in the pharma marketing
talent pool. Read
More...
Tags: Astelin, Current DTC
