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DTC Marketing

Regulatory restraints = ignorance of social media and empowered consumers Why DTC marketing is in a funk

Dec/07/2009 08:23 Filed in: Social Media
ignorance
"The concept and value of the social medium as this unconstrained exchange is not consistent with the regulatory constraints," said Chris Kuenne, CEO of Rosetta Stone. Excuse me but that is wrong on so many levels and shows why the pharma industry is so behind the times when it comes to DTC marketing.



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