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Social media is not the answer because the wrong questions are being asked

Dec/03/2009 10:37 Filed in: Social Media
me253
I thought it would never happen but slowly a lot of people are starting to question the effectiveness of social media. In my latest presentation "Social Media is Not Going To Save Your Brand" I point out that social media is not a standalone strategy but part of an integrated marketing strategy. You still need to apply some common marketing sense when determining if social media is an effective channel to reach your audience. Read More...

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