World of DTC Marketing RSS Feedhttp://www.worldofdtcmarketing.com/public_html/index.htmlWhat's new?enRich MeyerCopyright 2007 Richard Meyer2007-08-17T07:22:20-07:00 hourly 1 2000-01-01T12:00+00:00 Fri, 17 Aug 2007 07:55:16 -0700FDA: Going on defense..Is it hurting or helping patients?Rich MeyerPharma Business2007-08-17T07:22:20-07:00http://www.worldofdtcmarketing.com/public_html/files/ce3cea29e31f5d5846debded095761ff-129.html#unique-entry-id-129http://www.worldofdtcmarketing.com/public_html/files/ce3cea29e31f5d5846debded095761ff-129.html#unique-entry-id-129Google & Microsoft developing online health solutionsRich MeyerInternet & DTC Marketing2007-08-14T05:47:52-07:00http://www.worldofdtcmarketing.com/public_html/files/187a6b1aed213d7b2f1d8ab0cf793a53-128.html#unique-entry-id-128http://www.worldofdtcmarketing.com/public_html/files/187a6b1aed213d7b2f1d8ab0cf793a53-128.html#unique-entry-id-128Med Ad News $275 a year for DUH !Rich MeyerMedia (Internet)2007-08-12T08:02:26-07:00http://www.worldofdtcmarketing.com/public_html/files/995c7f56bb0b27794800993df89c48c1-127.html#unique-entry-id-127http://www.worldofdtcmarketing.com/public_html/files/995c7f56bb0b27794800993df89c48c1-127.html#unique-entry-id-127More media but less consumptionRich MeyerMedia (Internet)2007-08-08T14:57:06-07:00http://www.worldofdtcmarketing.com/public_html/files/552ea1f9945742fb35444f516302896b-126.html#unique-entry-id-126http://www.worldofdtcmarketing.com/public_html/files/552ea1f9945742fb35444f516302896b-126.html#unique-entry-id-126Pharma websites traffic reviewRich MeyerMedia (Internet)2007-08-06T13:16:08-07:00http://www.worldofdtcmarketing.com/public_html/files/550cd400e981044c8d37b7aacc9b49bc-125.html#unique-entry-id-125http://www.worldofdtcmarketing.com/public_html/files/550cd400e981044c8d37b7aacc9b49bc-125.html#unique-entry-id-125Take the initiative and police yourselfRich MeyerDTC Environment2007-08-05T07:45:04-07:00http://www.worldofdtcmarketing.com/public_html/files/0483a8ed277a51d072e5bf85053cf8c4-124.html#unique-entry-id-124http://www.worldofdtcmarketing.com/public_html/files/0483a8ed277a51d072e5bf85053cf8c4-124.html#unique-entry-id-124Truth: New rules for marketers (except pharma of course)Rich MeyerDTC Environment2007-08-01T06:34:04-07:00http://www.worldofdtcmarketing.com/public_html/files/3cc4ad0f232a69d7480e75b5095693d1-123.html#unique-entry-id-123http://www.worldofdtcmarketing.com/public_html/files/3cc4ad0f232a69d7480e75b5095693d1-123.html#unique-entry-id-123Profits over patients health?Rich MeyerPharma Business2007-07-31T10:25:31-07:00http://www.worldofdtcmarketing.com/public_html/files/1abf69f82d1047b67efe8b1fbc515902-122.html#unique-entry-id-122http://www.worldofdtcmarketing.com/public_html/files/1abf69f82d1047b67efe8b1fbc515902-122.html#unique-entry-id-122When it's time to tighten the belt, online is first to goRich MeyerCurrent DTC2007-07-30T06:16:43-07:00http://www.worldofdtcmarketing.com/public_html/files/82d77a1506785703df8e9ade29114718-121.html#unique-entry-id-121http://www.worldofdtcmarketing.com/public_html/files/82d77a1506785703df8e9ade29114718-121.html#unique-entry-id-121It's over for AvandiaRich MeyerPharma Business2007-07-29T07:03:41-07:00http://www.worldofdtcmarketing.com/public_html/files/e6bcee025064136c8321eca858f98534-120.html#unique-entry-id-120http://www.worldofdtcmarketing.com/public_html/files/e6bcee025064136c8321eca858f98534-120.html#unique-entry-id-120Sorry sales are down we don't need you anymoreRich MeyerIn The News2007-07-26T18:39:36-07:00http://www.worldofdtcmarketing.com/public_html/files/80af8618de4c49371dbdfe3bb12ff2da-119.html#unique-entry-id-119http://www.worldofdtcmarketing.com/public_html/files/80af8618de4c49371dbdfe3bb12ff2da-119.html#unique-entry-id-119Bill Maher HBO Special rips pharmaRich MeyerDTC Environment2007-07-26T06:02:11-07:00http://www.worldofdtcmarketing.com/public_html/files/d02244a0d6567a772b5eff9cffe1b48e-118.html#unique-entry-id-118http://www.worldofdtcmarketing.com/public_html/files/d02244a0d6567a772b5eff9cffe1b48e-118.html#unique-entry-id-118Viva Viagra = DTC RIPRich MeyerCurrent DTC2007-07-24T05:42:15-07:00http://www.worldofdtcmarketing.com/public_html/files/b82473a9a7a947627bc5a7f3ebc866f4-117.html#unique-entry-id-117http://www.worldofdtcmarketing.com/public_html/files/b82473a9a7a947627bc5a7f3ebc866f4-117.html#unique-entry-id-117Mid Year ReportRich MeyerCurrent DTC2007-07-21T08:24:42-07:00http://www.worldofdtcmarketing.com/public_html/files/cae245f2b5992464223acc6c2baf9949-116.html#unique-entry-id-116http://www.worldofdtcmarketing.com/public_html/files/cae245f2b5992464223acc6c2baf9949-116.html#unique-entry-id-116Why pharma maybe forced to move more to onlineRich MeyerPharma Business2007-07-18T06:45:16-07:00http://www.worldofdtcmarketing.com/public_html/files/d5583b141f8db85b08cf5dee25c4cefb-115.html#unique-entry-id-115http://www.worldofdtcmarketing.com/public_html/files/d5583b141f8db85b08cf5dee25c4cefb-115.html#unique-entry-id-115Pharma moving to online tactics? Not in my lifetime !Rich MeyerDTC Environment2007-07-16T13:36:28-07:00http://www.worldofdtcmarketing.com/public_html/files/a4a1d6a148b0d315bda4e16b4c491712-114.html#unique-entry-id-114http://www.worldofdtcmarketing.com/public_html/files/a4a1d6a148b0d315bda4e16b4c491712-114.html#unique-entry-id-114What's ailing DTC?Rich MeyerDTC Environment2007-07-15T15:45:47-07:00http://www.worldofdtcmarketing.com/public_html/files/0bf233c249ce17ff2b4bce70fff47fa7-113.html#unique-entry-id-113http://www.worldofdtcmarketing.com/public_html/files/0bf233c249ce17ff2b4bce70fff47fa7-113.html#unique-entry-id-113As Amgen sinks executives dump stockRich MeyerUnless your the lead dog the view never changes2007-07-14T07:43:29-07:00http://www.worldofdtcmarketing.com/public_html/files/7a64d4faf52fc457fdd8eb5c699dc6be-112.html#unique-entry-id-112http://www.worldofdtcmarketing.com/public_html/files/7a64d4faf52fc457fdd8eb5c699dc6be-112.html#unique-entry-id-112Hidden agendas?Rich MeyerMedia (Internet)2007-07-13T06:00:11-07:00http://www.worldofdtcmarketing.com/public_html/files/73eff998fca95e62d01ee7aafb8153e1-111.html#unique-entry-id-111http://www.worldofdtcmarketing.com/public_html/files/73eff998fca95e62d01ee7aafb8153e1-111.html#unique-entry-id-111Data WarsRich MeyerDTC Environment2007-07-11T15:43:10-07:00http://www.worldofdtcmarketing.com/public_html/files/53ae40ddc1a3ddb141acc0eb60e8c8f7-110.html#unique-entry-id-110http://www.worldofdtcmarketing.com/public_html/files/53ae40ddc1a3ddb141acc0eb60e8c8f7-110.html#unique-entry-id-110Power to the people..uhh, consumers that isRich MeyerDTC Environment2007-07-09T16:56:33-07:00http://www.worldofdtcmarketing.com/public_html/files/6a6ad4e7e8b06a1fcfac55ab73270db2-109.html#unique-entry-id-109http://www.worldofdtcmarketing.com/public_html/files/6a6ad4e7e8b06a1fcfac55ab73270db2-109.html#unique-entry-id-109OutrageRich MeyerDTC Environment2007-07-08T15:42:59-07:00http://www.worldofdtcmarketing.com/public_html/files/cce9bff0482cf54af6a56fef1498c43a-108.html#unique-entry-id-108http://www.worldofdtcmarketing.com/public_html/files/cce9bff0482cf54af6a56fef1498c43a-108.html#unique-entry-id-108Wyeth's attempt at Web 2.0 results in Web 1.5Rich MeyerCurrent DTC2007-07-04T13:29:17-07:00http://www.worldofdtcmarketing.com/public_html/files/7c03c3928a75c9c2c56f75b8c144ea90-107.html#unique-entry-id-107http://www.worldofdtcmarketing.com/public_html/files/7c03c3928a75c9c2c56f75b8c144ea90-107.html#unique-entry-id-107What do trade magazines fear?Rich MeyerCurrent DTC2007-07-04T08:48:23-07:00http://www.worldofdtcmarketing.com/public_html/files/a5a7056b2603139df6e769c974d07ab7-106.html#unique-entry-id-106http://www.worldofdtcmarketing.com/public_html/files/a5a7056b2603139df6e769c974d07ab7-106.html#unique-entry-id-106Attack from industry trade publicationRich MeyerCurrent DTC2007-07-03T06:52:41-07:00http://www.worldofdtcmarketing.com/public_html/files/1efc3e2d706dc1d660f35ed8f0aed6fa-105.html#unique-entry-id-105http://www.worldofdtcmarketing.com/public_html/files/1efc3e2d706dc1d660f35ed8f0aed6fa-105.html#unique-entry-id-105Blogging Docs catching on?Rich MeyerInternet & DTC Marketing2007-06-27T05:57:40-07:00http://www.worldofdtcmarketing.com/public_html/files/777e390b1544e61f5d0fdd4774e7a7d3-104.html#unique-entry-id-104http://www.worldofdtcmarketing.com/public_html/files/777e390b1544e61f5d0fdd4774e7a7d3-104.html#unique-entry-id-104Building a blockbuster without DTCRich MeyerDTC Environment2007-06-26T06:34:52-07:00http://www.worldofdtcmarketing.com/public_html/files/759f1e2e4e7d234684087086bdf2c141-103.html#unique-entry-id-103http://www.worldofdtcmarketing.com/public_html/files/759f1e2e4e7d234684087086bdf2c141-103.html#unique-entry-id-103Actually it's quite simple, it's about patientsRich MeyerDTC Environment2007-06-25T05:50:56-07:00http://www.worldofdtcmarketing.com/public_html/files/b93ba40fa7bd2bcfb3fa62fb6387b20b-102.html#unique-entry-id-102http://www.worldofdtcmarketing.com/public_html/files/b93ba40fa7bd2bcfb3fa62fb6387b20b-102.html#unique-entry-id-102DTC National Awards = worthlessRich MeyerUnless your the lead dog the view never changes2007-06-20T05:58:49-07:00http://www.worldofdtcmarketing.com/public_html/files/d5eb20b02f4741349e658ca1632cb5b2-101.html#unique-entry-id-101http://www.worldofdtcmarketing.com/public_html/files/d5eb20b02f4741349e658ca1632cb5b2-101.html#unique-entry-id-101How to waste $100 millionRich MeyerCurrent DTC2007-06-15T10:27:47-07:00http://www.worldofdtcmarketing.com/public_html/files/6b499303783cfe02673b2472b04407cf-100.html#unique-entry-id-100http://www.worldofdtcmarketing.com/public_html/files/6b499303783cfe02673b2472b04407cf-100.html#unique-entry-id-100Price Waterhouse Coopers: Non-compliance costing pharma billions?Rich MeyerPharma Business2007-06-14T06:32:42-07:00http://www.worldofdtcmarketing.com/public_html/files/73c74c72679a4f8a495b1efedc2e919d-99.html#unique-entry-id-99http://www.worldofdtcmarketing.com/public_html/files/73c74c72679a4f8a495b1efedc2e919d-99.html#unique-entry-id-99Opening statementsRich MeyerPharma Business2007-06-13T14:05:13-07:00http://www.worldofdtcmarketing.com/public_html/files/b7fb2abe98669426455fd32f0711f12b-98.html#unique-entry-id-98http://www.worldofdtcmarketing.com/public_html/files/b7fb2abe98669426455fd32f0711f12b-98.html#unique-entry-id-98The vultures pounceRich MeyerIn The News2007-06-13T06:08:15-07:00http://www.worldofdtcmarketing.com/public_html/files/25fc6e4ff6c0958818c793c176bc9222-97.html#unique-entry-id-97http://www.worldofdtcmarketing.com/public_html/files/25fc6e4ff6c0958818c793c176bc9222-97.html#unique-entry-id-97Credibility? We don't need no credibility !Rich MeyerPharma Business2007-06-12T06:05:08-07:00http://www.worldofdtcmarketing.com/public_html/files/2b43da1c545e67612f70eba12048a705-96.html#unique-entry-id-96http://www.worldofdtcmarketing.com/public_html/files/2b43da1c545e67612f70eba12048a705-96.html#unique-entry-id-96Well it's startedRich MeyerPharma Business2007-06-11T06:00:19-07:00http://www.worldofdtcmarketing.com/public_html/files/12b33597347b8f8639ebec84fb4cb136-95.html#unique-entry-id-95http://www.worldofdtcmarketing.com/public_html/files/12b33597347b8f8639ebec84fb4cb136-95.html#unique-entry-id-95Politicizing scienceRich MeyerIn The News2007-06-07T06:55:06-07:00http://www.worldofdtcmarketing.com/public_html/files/e0f545d0481e5d7abe15e4922474d3fc-94.html#unique-entry-id-94http://www.worldofdtcmarketing.com/public_html/files/e0f545d0481e5d7abe15e4922474d3fc-94.html#unique-entry-id-94The beat goes onRich MeyerPharma Business2007-06-06T06:47:37-07:00http://www.worldofdtcmarketing.com/public_html/files/897de7ec4e245665c3b1f2e6fd124dba-93.html#unique-entry-id-93http://www.worldofdtcmarketing.com/public_html/files/897de7ec4e245665c3b1f2e6fd124dba-93.html#unique-entry-id-93The damage is doneRich MeyerUnless your the lead dog the view never changes2007-05-31T06:38:58-07:00http://www.worldofdtcmarketing.com/public_html/files/fea5bddb4ed6062fbc4762cbe1f03859-92.html#unique-entry-id-92http://www.worldofdtcmarketing.com/public_html/files/fea5bddb4ed6062fbc4762cbe1f03859-92.html#unique-entry-id-92NEJM playing politics?Rich MeyerPharma Business2007-05-29T16:56:59-07:00http://www.worldofdtcmarketing.com/public_html/files/50d59e2031d4dba1cf53e9e281e6088e-91.html#unique-entry-id-91http://www.worldofdtcmarketing.com/public_html/files/50d59e2031d4dba1cf53e9e281e6088e-91.html#unique-entry-id-91Time for major changes in the pharma organizationRich MeyerPharma Business2007-05-28T10:03:47-07:00http://www.worldofdtcmarketing.com/public_html/files/cf97f03625bc6f863424c5ef8ccba745-90.html#unique-entry-id-90http://www.worldofdtcmarketing.com/public_html/files/cf97f03625bc6f863424c5ef8ccba745-90.html#unique-entry-id-90Is marketing to blame?Rich MeyerPharma Business2007-05-25T09:45:24-07:00http://www.worldofdtcmarketing.com/public_html/files/eb526c74a6202f3010eff28dee3104e8-89.html#unique-entry-id-89http://www.worldofdtcmarketing.com/public_html/files/eb526c74a6202f3010eff28dee3104e8-89.html#unique-entry-id-89Another hangover for pharma...Rich MeyerPharma Business2007-05-24T06:09:11-07:00http://www.worldofdtcmarketing.com/public_html/files/640a6ff578b2be59f4ae3a0150c38acb-88.html#unique-entry-id-88http://www.worldofdtcmarketing.com/public_html/files/640a6ff578b2be59f4ae3a0150c38acb-88.html#unique-entry-id-88Do drug labels now need to be localized?Rich MeyerPharma Business2007-05-22T06:44:19-07:00http://www.worldofdtcmarketing.com/public_html/files/678a8ef87d7f99d5db0244a0be8e13ca-87.html#unique-entry-id-87http://www.worldofdtcmarketing.com/public_html/files/678a8ef87d7f99d5db0244a0be8e13ca-87.html#unique-entry-id-87Current patients can hold the key to valuable informationRich MeyerPharma Business2007-05-21T06:38:06-07:00http://www.worldofdtcmarketing.com/public_html/files/edb88bb6024de2d79fde00e9655476c8-86.html#unique-entry-id-86http://www.worldofdtcmarketing.com/public_html/files/edb88bb6024de2d79fde00e9655476c8-86.html#unique-entry-id-86The breeze is blowing by...Rich MeyerMedia (Internet)2007-05-18T06:48:35-07:00http://www.worldofdtcmarketing.com/public_html/files/d1983a11f36d8734a6fb82ac222e9c0a-85.html#unique-entry-id-85http://www.worldofdtcmarketing.com/public_html/files/d1983a11f36d8734a6fb82ac222e9c0a-85.html#unique-entry-id-85Prevention Magazine shines dim light on consumer behaviorRich MeyerMedia (Internet)2007-05-17T08:35:11-07:00http://www.worldofdtcmarketing.com/public_html/files/6bfe5c25d5472a790fef66d2c3797173-84.html#unique-entry-id-84http://www.worldofdtcmarketing.com/public_html/files/6bfe5c25d5472a790fef66d2c3797173-84.html#unique-entry-id-84Strategic partner vs. vendors....Rich MeyerThe agency side2007-05-15T06:47:24-07:00http://www.worldofdtcmarketing.com/public_html/files/2a8c4128c5d318e10a5c13918b3d2210-83.html#unique-entry-id-83http://www.worldofdtcmarketing.com/public_html/files/2a8c4128c5d318e10a5c13918b3d2210-83.html#unique-entry-id-83Some predicitions about the pharmaceutical industryRich MeyerPharma Business2007-05-14T14:32:15-07:00http://www.worldofdtcmarketing.com/public_html/files/03501bb73468bc2e9cec568d769516b3-82.html#unique-entry-id-82http://www.worldofdtcmarketing.com/public_html/files/03501bb73468bc2e9cec568d769516b3-82.html#unique-entry-id-82Tough times agead for AmgenRich MeyerPharma Business2007-05-14T10:07:01-07:00http://www.worldofdtcmarketing.com/public_html/files/c400ee5cca37ad6bfd46bc9ddadaf93d-81.html#unique-entry-id-81http://www.worldofdtcmarketing.com/public_html/files/c400ee5cca37ad6bfd46bc9ddadaf93d-81.html#unique-entry-id-81The Internet bringing wired physicians together at lastRich MeyerMedia (Internet)2007-05-12T10:38:29-07:00http://www.worldofdtcmarketing.com/public_html/files/a738b5a9d5edc8dff5df31597293aa6c-80.html#unique-entry-id-80http://www.worldofdtcmarketing.com/public_html/files/a738b5a9d5edc8dff5df31597293aa6c-80.html#unique-entry-id-80$600 Million fine is not enoughRich MeyerPharma Business2007-05-11T05:55:52-07:00http://www.worldofdtcmarketing.com/public_html/files/cce72838f352637fed6bfe56352e33f0-79.html#unique-entry-id-79http://www.worldofdtcmarketing.com/public_html/files/cce72838f352637fed6bfe56352e33f0-79.html#unique-entry-id-79Implications of headlines for DTC marketingRich MeyerDTC Environment2007-05-11T05:34:32-07:00http://www.worldofdtcmarketing.com/public_html/files/6a026079106601a3fbf977ce467b5dd1-78.html#unique-entry-id-78http://www.worldofdtcmarketing.com/public_html/files/6a026079106601a3fbf977ce467b5dd1-78.html#unique-entry-id-78Whistle blower suit against J&J (Caught with their hands in the cookie jar?)Rich MeyerPharma Business2007-05-10T06:11:17-07:00http://www.worldofdtcmarketing.com/public_html/files/430f3542340382c977babbf003384eed-77.html#unique-entry-id-77http://www.worldofdtcmarketing.com/public_html/files/430f3542340382c977babbf003384eed-77.html#unique-entry-id-77Off label use of anemia drugs..was it supported?Rich MeyerHCP Marketing2007-05-09T06:19:26-07:00http://www.worldofdtcmarketing.com/public_html/files/f76413114dc81c20f8a9f60135e06106-76.html#unique-entry-id-76http://www.worldofdtcmarketing.com/public_html/files/f76413114dc81c20f8a9f60135e06106-76.html#unique-entry-id-76Huge DTC budgets are not needed if you can innovateRich MeyerCurrent DTC2007-05-06T07:23:56-07:00http://www.worldofdtcmarketing.com/public_html/files/19b0705b03ca6822c7d25ca15db7255c-75.html#unique-entry-id-75http://www.worldofdtcmarketing.com/public_html/files/19b0705b03ca6822c7d25ca15db7255c-75.html#unique-entry-id-75Why the pharmaceutical industry continues to step on minesRich MeyerPharma Business2007-05-05T08:29:30-07:00http://www.worldofdtcmarketing.com/public_html/files/f18113db5033a1f23ccbe6583d710d3c-74.html#unique-entry-id-74http://www.worldofdtcmarketing.com/public_html/files/f18113db5033a1f23ccbe6583d710d3c-74.html#unique-entry-id-74DTC Ads driving customers online?Rich MeyerCurrent DTC2007-05-04T06:41:42-07:00http://www.worldofdtcmarketing.com/public_html/files/01ec49df6bc60b24522558dbecd4499b-73.html#unique-entry-id-73http://www.worldofdtcmarketing.com/public_html/files/01ec49df6bc60b24522558dbecd4499b-73.html#unique-entry-id-73Unless you have been there don't point fingersRich MeyerPharma Business2007-05-01T09:40:40-07:00http://www.worldofdtcmarketing.com/public_html/files/661e9c38637c0638344807621295d166-72.html#unique-entry-id-72http://www.worldofdtcmarketing.com/public_html/files/661e9c38637c0638344807621295d166-72.html#unique-entry-id-72I'm a DTC MarketerRich MeyerDTC Environment2007-04-26T08:02:53-07:00http://www.worldofdtcmarketing.com/public_html/files/aab8ef3c67d1514ee2beae691f6d64a4-71.html#unique-entry-id-71http://www.worldofdtcmarketing.com/public_html/files/aab8ef3c67d1514ee2beae691f6d64a4-71.html#unique-entry-id-71Cialis.com number one in driving conversionsRich MeyerInternet & DTC Marketing2007-04-20T12:14:19-07:00http://www.worldofdtcmarketing.com/public_html/files/fe0ce19a61c2efd810b4aff04428e146-70.html#unique-entry-id-70http://www.worldofdtcmarketing.com/public_html/files/fe0ce19a61c2efd810b4aff04428e146-70.html#unique-entry-id-70Does Pharma Zoom?Rich MeyerPharma Business2007-04-20T12:01:26-07:00http://www.worldofdtcmarketing.com/public_html/files/6b4f273def16909d32a8c5b4e56e52d4-69.html#unique-entry-id-69http://www.worldofdtcmarketing.com/public_html/files/6b4f273def16909d32a8c5b4e56e52d4-69.html#unique-entry-id-69Aranesp: Death of a blockbusterRich MeyerPharma Business2007-04-17T06:20:02-07:00http://www.worldofdtcmarketing.com/public_html/files/3d5b5bcd10b1446df0bce61a5d8c1ae0-68.html#unique-entry-id-68http://www.worldofdtcmarketing.com/public_html/files/3d5b5bcd10b1446df0bce61a5d8c1ae0-68.html#unique-entry-id-68DTC National: The blind leading the blindRich MeyerDTC Environment2007-04-13T13:25:29-07:00http://www.worldofdtcmarketing.com/public_html/files/6beeecd73bb609c6e93d102682cbc4ad-67.html#unique-entry-id-67http://www.worldofdtcmarketing.com/public_html/files/6beeecd73bb609c6e93d102682cbc4ad-67.html#unique-entry-id-67A new tactic for the FDA - Are they overstepping their authority?Rich MeyerPharma Business2007-04-11T06:31:59-07:00http://www.worldofdtcmarketing.com/public_html/files/1abd1f3c779770c40c9a0a95374eba2c-66.html#unique-entry-id-66http://www.worldofdtcmarketing.com/public_html/files/1abd1f3c779770c40c9a0a95374eba2c-66.html#unique-entry-id-66Being first in the inhaled insulin market is not an advantage for PfizerRich MeyerPharma Business2007-04-10T06:09:37-07:00http://www.worldofdtcmarketing.com/public_html/files/8fdf282330f57c0ebc93c48b8a98bf74-65.html#unique-entry-id-65http://www.worldofdtcmarketing.com/public_html/files/8fdf282330f57c0ebc93c48b8a98bf74-65.html#unique-entry-id-65Making DTC more effective, an idea...Rich MeyerCurrent DTC2007-04-09T14:22:29-07:00http://www.worldofdtcmarketing.com/public_html/files/f2021cb1b31e4cda23c37475ea6f3b7c-64.html#unique-entry-id-64http://www.worldofdtcmarketing.com/public_html/files/f2021cb1b31e4cda23c37475ea6f3b7c-64.html#unique-entry-id-64Celebrex should have stayed off the airRich MeyerCurrent DTC2007-04-07T10:15:08-07:00http://www.worldofdtcmarketing.com/public_html/files/295c4ed9bc13acf22cb34b66cc79c377-63.html#unique-entry-id-63http://www.worldofdtcmarketing.com/public_html/files/295c4ed9bc13acf22cb34b66cc79c377-63.html#unique-entry-id-63Doo Wop and DTC = More bad DTCRich MeyerCurrent DTC2007-04-07T09:59:39-07:00http://www.worldofdtcmarketing.com/public_html/files/23ad181a9e468d9a9fdbbda47424f67e-62.html#unique-entry-id-62http://www.worldofdtcmarketing.com/public_html/files/23ad181a9e468d9a9fdbbda47424f67e-62.html#unique-entry-id-62For those of you who haven't worked in pharma..Rich MeyerPharma Business2007-04-03T15:02:03-07:00http://www.worldofdtcmarketing.com/public_html/files/c271267fae779722c8d2696fefbda2d6-61.html#unique-entry-id-61http://www.worldofdtcmarketing.com/public_html/files/c271267fae779722c8d2696fefbda2d6-61.html#unique-entry-id-61Should pharma get naked?Rich MeyerPharma Business2007-03-31T08:14:05-07:00http://www.worldofdtcmarketing.com/public_html/files/dd97b828969540e5ca3e37db18d0183c-60.html#unique-entry-id-60http://www.worldofdtcmarketing.com/public_html/files/dd97b828969540e5ca3e37db18d0183c-60.html#unique-entry-id-60Spend $110 million for $76 million in sales?Rich MeyerCurrent DTC2007-03-25T15:03:18-07:00http://www.worldofdtcmarketing.com/public_html/files/b0621ded21b0887cdff4f76ce8dd5343-59.html#unique-entry-id-59http://www.worldofdtcmarketing.com/public_html/files/b0621ded21b0887cdff4f76ce8dd5343-59.html#unique-entry-id-59So how is pharma doing compared to the S&P 500 ?Rich MeyerPharma Business2007-03-25T08:32:34-07:00http://www.worldofdtcmarketing.com/public_html/files/91ad5135b7de082381dd908b27055896-58.html#unique-entry-id-58http://www.worldofdtcmarketing.com/public_html/files/91ad5135b7de082381dd908b27055896-58.html#unique-entry-id-58CEO compensation out of controlRich MeyerPharma Business2007-03-24T12:14:27-07:00http://www.worldofdtcmarketing.com/public_html/files/e97882c2d972e7d261416e94639a2f94-57.html#unique-entry-id-57http://www.worldofdtcmarketing.com/public_html/files/e97882c2d972e7d261416e94639a2f94-57.html#unique-entry-id-57A world without DTCRich MeyerDTC Environment2007-03-22T06:38:35-07:00http://www.worldofdtcmarketing.com/public_html/files/f3539376de320f710fb54e30ede6c4e5-56.html#unique-entry-id-56http://www.worldofdtcmarketing.com/public_html/files/f3539376de320f710fb54e30ede6c4e5-56.html#unique-entry-id-56Once again the Times has pharma in the crosshairsRich MeyerPharma Business2007-03-21T14:46:09-07:00http://www.worldofdtcmarketing.com/public_html/files/61e2cb63fdc66cb0eab28e6ed4444b71-55.html#unique-entry-id-55http://www.worldofdtcmarketing.com/public_html/files/61e2cb63fdc66cb0eab28e6ed4444b71-55.html#unique-entry-id-55A prescription for biasRich MeyerPharma Business2007-03-18T08:51:40-07:00http://www.worldofdtcmarketing.com/public_html/files/5fab8a0e885b5aa780784aa9d1449d05-54.html#unique-entry-id-54http://www.worldofdtcmarketing.com/public_html/files/5fab8a0e885b5aa780784aa9d1449d05-54.html#unique-entry-id-54Good talent is hard to find in eMarketingRich MeyerDTC Environment2007-03-14T06:50:31-07:00http://www.worldofdtcmarketing.com/public_html/files/755fb411852f2d65de7f8babb6f1e2d3-53.html#unique-entry-id-53http://www.worldofdtcmarketing.com/public_html/files/755fb411852f2d65de7f8babb6f1e2d3-53.html#unique-entry-id-53Of course you know this means war !Rich MeyerPharma Business2007-03-13T06:11:53-07:00http://www.worldofdtcmarketing.com/public_html/files/3ba101cba36fa5cf68627fe898e71b4d-52.html#unique-entry-id-52http://www.worldofdtcmarketing.com/public_html/files/3ba101cba36fa5cf68627fe898e71b4d-52.html#unique-entry-id-52Customers don't get respectRich MeyerDTC Environment2007-03-11T17:28:01-07:00http://www.worldofdtcmarketing.com/public_html/files/f9b4216764a1751a69cdd783f54c3c1b-51.html#unique-entry-id-51http://www.worldofdtcmarketing.com/public_html/files/f9b4216764a1751a69cdd783f54c3c1b-51.html#unique-entry-id-51The FDA overeacts to anemia drugs and issues black box warningsRich MeyerPharma Business2007-03-10T08:14:58-08:00http://www.worldofdtcmarketing.com/public_html/files/b20676f22043acf9505706c53fa94915-50.html#unique-entry-id-50http://www.worldofdtcmarketing.com/public_html/files/b20676f22043acf9505706c53fa94915-50.html#unique-entry-id-50Rozerem bitch slapped by the FDA<