Cialis.com number one in driving conversions

Apr/20/2007 12:14 Filed in: Internet & DTC Marketing
cialis_logo
Lilly's Cialis.com was identified as the pharmaceutical product site with the highest percent of visitors requesting a prescription after visiting, a new study says. And why not ? When I developed the website I did exhaustive research into what customers wanted on the website and included content written by thought leaders. This is more evidence that a good interactive strategy can provide a great ROI if it is done right.



It has been over a year since I left Lilly but the website I developed with my agency hasn't changed at all. I included content from Harvard Medical School, and articles written by physicians on a variety of subjects that have to do with ED. As the site evolved I learned that a lot of people were worried about getting SPAM so I even included some copy on Spyware prevention and it quickly became one of the top 10 pages on the site.


A CRM Metrix study that we had retained clearly showed that there was a lift in intent to ask for an Rx in people who visited the site vs. those who did not. Yet when I left the company I found that my online budget had been axed in favor of TV? Even today the only updates to the site have been some video modules while the content and structure of the site remain the same.


I wanted Cialis.com to provide answers to couples who were experiencing troubles because of ED. I learned via research the pain that these men and their partners were going through and believed that we could help them. The DTC team that I was part of was truly a best of class team and frankly I am extremely proud to have been able to be part of the experience. A nice looking site doesn't mean anything unless it meets the customers needs and I believe Cialis.com meets those needs and now the data proves it once again.

Tags:

|