Some great marketing quotes
Aug/30/2008 11:42
"If there's an industry with more dead messengers littering up its halls than pharma, I don't know what it is. The saddest part of this is, the industry desperately needs to hear the news. The marketplace in which pharma operates today is irreversibly changed from the one that made its current senior managers rich, and without a radical change of direction, the industry is going to wind up where it's so blithely headed...which is over a cliff."
"It's not about new media...It's about new marketing"
Pharma executives today should be wandering the hallways like Diogenes,
searching for people within their organizations who will tell them the
truth, the whole truth, and nothing but the truth.
What I'm seeing these days is the realization - at the Executive
Committee level, not the brand level - that the industry's fundamental
business model is broken, and all the mass-media DTC and all the reps in
the world can't put it back together again. There's even a recognition
that "digital" is somehow part of the solution.
Time is the enemy of all marketers today. Internet time is the new paradigm. You had better be able to implement with speed if you are to stay competitive in today's market.
"Pharma is woefully underspent in the digital channel which is a shame because if ever an industry could utilize the strengths of a channel it would be pharma where people go online before seeking treatment".
"To say that we can't do this or that because we're a regulated industry is pure bullshit."
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