Why can't DTC marketers do this?
World of DTC Marketing

P&G launching new product with social media

Aug/21/2008 01:41
crestweeklyclean082108
Crest, long one of P&G's biggest-spending media brands, with $236.8 million in measured media spending last year, according to TNS Media Intelligence, is also taking a fairly nontraditional marketing approach for the unconventional product, relying heavily on word-of-mouth and buzz marketing and relatively little on mass media. DTC marketers should pay close attention because if successful this could be the first major product launch without conventional ad channels to raise awareness. Read More...
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