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DTC Marketing

If social media is not the answer, what's the future of DTC ?

Dec/06/2009 09:39
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Finally business publications and marketing people are beginning to realize that social media, alone, is not the answer to the riddle of empowered consumers. The fact that so many consumers don't trust the FDA or the the drug industry is just one of the many symptoms that DTC marketing is one very sick patient. So what can marketers do to make DTC marketer relevant again?

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