Mar/25/2008 05:33
Chrysler will begin
recruiting U.S. residents in the next few weeks to
participate in closed, online dialogues to gather
insights for the automaker's marketing, product
development, vehicle features and engineering. What a
great idea and a fantastic way to get close to your
customers. Of course pharma marketers don't care what
current customers say they are only interested in new
Rx's, but you can learn a hell of a lot from current
customers if you listen. Read
More...
Mar/20/2008 10:54
According to a new
study by Med-Ad News, one which this author
participated in by the way, DTC marketers are going
to spend more money on emerging media and online
media and less on print & TV. If you believe that
I have some swamp land to sell you at a great
price. Read
More...
Mar/17/2008 04:26
About 1% of all
blogs deal with health, according to a 2006 study by
the Pew Internet & American Life Project. Many
are by consumers writing about their own health
issues, but "the numbers of health care providers who
are blogging is steadily growing," says Fard Johnmar,
founder of Envision Solutions, a New York health care
marketing firm. Why not Blog? As hard as it to
believe physicians are people too and are as confused
about healthcare issues as we all are.
Read
More...
Mar/06/2008 06:17
Readers of this
website have heard me talk about the importance of
social media in today's wired world many times.
Social media has far reaching implications in health
where lack of time with physicians is forcing a lot
of patients to do their own research on drugs. A BLOG
by an employee, although admirable, is not the way
for pharma to get engaged with consumers.
Read
More...
Mar/01/2008 02:37
This week I had the
opportunity to present the implications of social
media to a major pharmaceutical company and was
really surprised at some the questions I received
from the audience. The questions that were fielded
scared the hell out of me because social media is
part of our lives right now and marketers roles are
changing dramatically. If DTC marketers don't
understand this then DTC marketing is in for one hell
of a time. Read
More...
Feb/21/2008 03:29
Although it’s still
being defined, the recent phenomenon known as Health
2.0 is perhaps best described as "patient-empowered
health care." In the 21st century, people with
various health conditions can find valuable
resources, including social networks, online to help
them cope and make better informed decisions about
their care. The problem is that DTC marketers aren't
listening and continue to push non-credible
information to consumers. Read
More...
