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World of DTC Marketing

Pharma CEO's Decision Tool

Dec/07/2007 06:35
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How to add credibility back to pharma awards

Oct/05/2007 05:45
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Pharma awards sometimes can be handed out like Halloween candy with marketers using the awards to get ahead in their organizations. I have seen this first hand while at Lilly as some DTC people used the influence over their agency to submit them for awards and get them on panels as "experts". There is a way however to bring credibility back to these awards but of course it will be met with resistance from the people in the industry because for the first time they may be graded on performance and creativity rather than "who knows who". Read More...
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