Acknowledge how Americans' trust has been lost and take the first steps to earn it back.

Feb/09/2010 05:37

"For years, Wall Street CEOs have thrown away customer trust like so much worthless trash". This quote could easily be applied to the pharma and medical device industries. It's always been about getting new customers while current customers languish in a world of misinformation and hiding behind data. Can pharma & medical device companies regain trust? Yes but they need some new marketing linchpins to break out of current thinking. Read More...

Consumers want transparency and tust. So where is the drug industry ?

Jan/27/2010 05:24

And you thought people were just upset at government ! Consumers are now judging companies on trust, transparency and "a company I can trust". Looks like the drug industry has a long road to travel before they can earn consumers trust again.

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Tags: Edelman

Acknowledge how Americans' trust has been lost and take the first steps to earn it back.

Consumers want transparency and tust. So where is the drug industry ?

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