The future of DTC?
World of DTC Marketing

Social media and pharma

Mar/01/2008 02:37
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This week I had the opportunity to present the implications of social media to a major pharmaceutical company and was really surprised at some the questions I received from the audience. The questions that were fielded scared the hell out of me because social media is part of our lives right now and marketers roles are changing dramatically. If DTC marketers don't understand this then DTC marketing is in for one hell of a time. Read More...