Social Media
World of DTC Marketing

So you think social media can't hurt you?

Sep/08/2008 02:17
41ALxS8bzeL._SL500_AA240_
For quite awhile I have been writing about the impact that social media can have on prescription drug brands. If you read Pete Blackshaw's book, Satisfied Customers Tell Three Friends, Angry Customers Customers Tell 3,000 you know that social media can indeed impact brands and that marketers had better listen to what customers are saying. Want an example? Well read on as I demonstrate an example of some negative social media around Cymbalta, Lilly's antidepressant. Read More...
|

Ambient Awareness: insights into conumer behavior?

Sep/07/2008 07:22
Editors Note: A great article in today's New York Times Magazine section on Social Media is an excellent primer on how consumers are connecting today. What can we learn from all this as marketers?

blogkeyboard
The paradox of ambient awareness on social media sites. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of a friends and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail what New York sandwiches they were eating. The ambient information tells a story of how consumers live their lives in a fragmented, knowledge based economy. More importantly it paints a picture for marketers of how people interact with each other, the world, and brands. If marketers can't learn from social media, where consumers lives are all but completely exposed, than they are in the wrong business and need to move on to a career in the food service business. Read More...
|

Social Media IS important to pharmaceutical marketers

Jun/13/2008 05:38
post
John Mack over at his pharma marketing blog thinks that ‘social media is not all its cracked up to be”. Well sorry John but for marketers to take that advice and continue to ignore social media would be a huge mistake. John feels that because people are not using the social media of his site that social media is not what it pretends to be but like I wrote to John today; “it has to be of value to the consumer/patient”. Read More...
|