Mar/08/2010 07:04
It's been fun
watching consumer packaged good companies slowly
realize that social media is not the answer to
their marketing and sales problems. Most
marketers know that social media is just one
small part of an integrated marketing plan that
today has to be executed to near perfection in
order to be effective. Regardless of what the FDA
says or does social media is NOT the answer to a
DTC marketers needs. Read
More...
Tags: Common Sense
Feb/28/2010 09:31
Is there any
wonder why so many people are turning to the
Internet to manage their health today ? Over the
past two weeks we have seen stories about the
dangers of some prescription drugs, the FDA
recommending treatment options for patients with
asthma, an insurer blaming everyone but
themselves for 39% price increases and physicians
saying they don't want the drug industry to
advertise medications for mental illness. If
you're a patient you're confused as ever.
Read
More...
Tags: FDA
Jan/20/2010 05:28
One thing I
learned while attending law school was to "look
at the facts of a case" before forming an opinion
or argument. So while the debate rages on about
whether drug companies should use Twitter let's
look at the facts of the case.
Read More...
Tags: Twitter
