Search Marketing & Pharma
Jan/10/2010 05:22
Those
of us who worked in healthcare marketing
understand one underlying basic principle: it's a
business that is driven by the financial sheet.
This is even more true today with all the
pressures the drug industry is facing from
pricing pressures to increased costs of product
development which in turn means that pharma has
to cut costs to stay a viable business. Can you
be a business, however, that is customer focused
and still satisfy investors and the Street? Yes,
you can but DTC marketing has to change and
evolve or it will become even more irrelevant.
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