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Research: Don't take the numbers for granted, ask "why is this happening and what does this mean ?"

Nov/03/2009 06:46
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More households own DVRs — 33 percent compared with 28 percent at this point in 2008 and according to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year. Research from Manhattan Research indicated that people get more health information from the Web than their doctors. But what's behind the numbers and, more importantly, what do they mean for DTC marketers ? Read More...

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