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World of DTC Marketing

Science or marketing?

Aug/18/2008 04:47
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It is belived that clinical trials are supposed to provide answers for medical people as products go through their life cycle but a new report in the Annals of Internal Medicine questions that and summarizes;

Documentary evidence shows that ADVANTAGE is an example of marketing framed as science. The documents indicate that ADVANTAGE was a seeding trial developed by Merck's marketing division to promote prescription of Vioxx (rofecoxib) when it became available on the market in 1999.


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