Google Wikki is just another way to tell marketers that they don't control the message anymore

Oct/15/2009 02:22

Google has launched a new feature in the Google Toolbar that allows users to comment on web pages via a side bar. Is this brand hijacking? Is this playing fair? The answer to that is no and yet. Marketers are already cringing but the reality is consumers own the Internet and have been laughing at advertisers efforts for quite a long time. According to Forrester Research, 48% of consumers now believe that they have the right to decide whether or not to receive advertising and that number is growing larger all the time.
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Tags: Google

Google Wikki is just another way to tell marketers that they don't control the message anymore

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