New FDA Policies
World of DTC Marketing

Risk Evaluation & Mitigation Strategies

Jun/25/2008 04:07
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So what is REMS and how is it going to affect DTC and drug sales? Well here is a short primer on this new FDA legislation and word of warning “doctors don’t like it..in fact they hate it” ! At it’s best REMS is meant to protect patients but at it’s worst it scares the hell out of physicians and adds more paperwork to medical practices that already have too many paperwork. Read More...
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