iPhone Application from Sanofi Aventis maybe just the start of new marketing opportunities in DTC

Dec/09/2009 06:08

Imagine you're on the road and trying to eat right. Sanofi's GoMeals™ makes it easy to access nutritional information, find restaurants and keep track of your food intake. If you have a health condition like diabetes, knowing information like calories, fats and carbs can be critical. GoMeals was developed to help consumers get the information they need to make better meal choices at home or on the go. This is a great app but this is just the start of a lot of mobile tools to come if pharma can prepare for the future and anticipate the opportunities of mobile apps plus the Apple tablet.

iPhone Application from Sanofi Aventis maybe just the start of new marketing opportunities in DTC

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