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DTC Marketing

TV advertising: DOA

Sep/28/2009 07:31
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DTC marketers love affair with TV advertising maybe forced to come to an end as ROI for TV ads continue to drop. Not only are consumer marketer realizing that TV ads are providing a really bad ROI, most are trying to shift a LOT of money to digital while pharma once again is behind the changes and evolution of marketing to today's consumers. Read More...

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