Sep/14/2008 07:44
Some
people use market research like a drunk uses a
lamppost; for support rather than illumination. I
don't think any industry right now uses as much
market research to support DTC rather than really get
into patients and consumers attitudes about drugs and
treatment options. Those who read my BLOG and are
currently in DTC know what I am talking about others
maybe scratching their heads but believe me the
market research people in pharma spend way too much
time supporting current DTC initiatives than they do
getting into customer behavior. Read
More...
Sep/12/2008 04:31
Think that
the marketing landscape hasn't changed? Using the
same old DTC models? Well then read this article and
you'll notice that just about every segment of the
medical community is piling on the pharmaceutical
industry these days, accusing drugmakers of deceiving
the public, manipulating doctors and putting profits
before patients. Read
More...
Aug/28/2008 12:24
You know about
waiting in line at an Apple store, or the look on a
fellow Deadhead's face. You know about the way it
feels to go back to the church or school where you
grew up. You know about the real power of a brand.
Tribes are groups of people aligned around an idea,
connected to a leader and to each other.
Tribes make our world
work, and always have. The new opportunity is that
it's easier than ever to find, organize, and lead
a tribe. The Web has enabled an explosion of all
kinds of tribes -- and created shortage of people
to lead them. This is the growth industry of our
time yet pharma has not started to explore social
media ?
Read More...
Jul/21/2008 06:52
According to Ad Age
this morning “blue chip” marketers are looking to cut
marketing, and we’re not talking about little cuts
we’re talking a lot of dollars here.
Amid
roiling financial markets, a who's who of blue-chip
marketers are making moves to slash marketing
spending, or at least apply tougher financial
discipline to what they do spend. Among them are five
major companies that together contribute more than
$10 billion to the U.S. ad economy: General Motors
Corp., Procter & Gamble Co., Anheuser-Busch,
Coca-Cola Co. and Nissan. Is this the end of
marketing? No but as this author predicted it is the
beginning of the end of big marketing budgets.
Read
More...
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