Apr/23/2008 10:53
From today's Ad Age
comes a timely article on consumer behavior. In
summary customers'
behavior is changing right under our noses and when
the economy bounces back, you might find that what
motivates consumers to choose or not choose your
brand has changed. The life of a consumer can change
in an instant, often with just a few words, such as
"I do" or "You're fired," or the cry of a newborn
baby. These change points -- when almost everything
in our lives shifts -- drive us to change our
behavior and embrace new brand relationships. For
marketers, these change points are opportunities to
forge new relationships that could last a
lifetime. Read
More...
