Jul/03/2008 07:07
Another reminder
on Mr Macks BLOG
that
pharma is has not invested in the online channel
and continues to lag behind consumer packaged
goods marketers. According to the chart on Mr
Macks BLOG pharma has only spent 3.1% of their
budgets online while the overall trend is double
that. No matter where you go, there you are
! Read
More...
May/29/2008 02:30
According to a
recent study by BlogHer and Compass Partners, more
than one-third (35%) of all women in the U.S. aged 18
to 75 participate in the blogs at least once a week.
And that number increases if less-frequent visits are
factored in. Of those women who are online any amount
of time, 53% read blogs, 37% post comments to blogs
and 28% write or update blogs, according to the
study. Read
More...
May/28/2008 05:52
During a conference
call to discuss Internet strategy recently one of the
agency people asked "why can't pharma website move
beyond Web 1.0 and do something that is more inline
with what is happening on the Web today?" This of
course led to a long discussion about Web 2.0 but
when you get down to the net results the bottom line
is that there are a number of barriers that can be
addressed to get to Web 2.0 but do DTC and eMarketing
people want to address them? Read
More...
May/12/2008 05:26
MySpace on May 7
said it would open up its profile data to third-party
sites. Two days later Facebook said it would let
users to connect their Facebook accounts to
third-party applications and websites, and that it
would also allow developers to incorporate Facebook
friend data into other sites and applications. And
today Google is announcing FriendConnect, a service
that lets website owners add social applications to
their sites. What does this all mean? Well it means
that traditional marketing is on life support and the
Web has it's hands on the plug. Read
More...
May/12/2008 07:42
I
keep reading how marketers are demanding more and
more analytics from their programs but the reality is
that web analytics are there for the taking if you
know what to look for and how to implement cross
functional platforms that can provide DTC marketers
with some really great insights and ROI.
Read
More...
Apr/25/2008 05:34
I
don't care what the surveys say, spending by pharma
for anything online will be down and down
substantially. Yesterday Web MD announced that their
projected earnings will be down and I am hearing that
agencies have already started to lay off people.
While pharma would like to believe they are spending
more online their anemic planned spending is an
indication of just how far behind the times pharma
marketers really are. Read
More...
Apr/22/2008 06:21
Well the FDA is
watching the Web folks. It seems, according to
Pfizer, that a technical glitch (translation someone
forgot something like a line of code) prevented a
recent online Viagra ad from displaying fair balance
information. The FDA caught it and issued a warning
letter to Pfizer but one has to wonder how this could
have happened with the checks and controls of a good
ad web server environment ? Read
More...
Apr/22/2008 05:36
Pharmaceutical
companies need to adjust to the current realties of
their customers and adapt quickly. Challenges
currently facing traditional sales and marketing
media include tightening pricing and reimbursement
controls, increasing pressures on physician time, and
public skepticism of the Pharma industry all
compounded by a tightening regulatory framework. So
reads the executive summary in a report from
Datamonitor. So if this has been a long time coming
why is pharma still in a funk? Read
More...
Apr/06/2008 07:28
Your audience is out
there searching the Web for health information,
including information on prescription drugs. Most
marketers know this but in order to truly understand
Web marketing you need to understand the process your
audience goes through when collecting information.
Those DTC marketers who think people are going to
come to your product website and then go ask their
physician for an Rx don't understand consumer
behavior. Good eMarketing people however understand
that people are going to go to multiple sites to
learn about symptoms and treatments including social
media sites where they can listen to the experiences
of others while seeking treatment and taking
medications. To continue to ignore this valuable
information, as most DTC marketers have done, is an
indication of just how far back their marketing
programs really are. Read
More...
