HCP Marketing
World of DTC Marketing

Physicians sound off in market research

Apr/29/2008 05:39
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Anytime you conduct qualitative research with physicians you are sure to hear a lot but I wasn't ready for the candid remarks I heard from physicians during a full day of research. While they all agreed that the Web is empowering patients the misinformation and the self diagnosing that is going on is becoming troublesome to many and they wonder how many physicians would just write a script rather than go through the diagnostic criteria needed to establish a diagnosis.

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