HCP Marketing
Doctors are increasingly concerned that the sales pitches from drug reps are not giving them the full story
Dec/04/2009 06:46
42,000 and
counting. That's the number of jobs that have
been shed by big pharma this year, mostly in the
sales force. Are there more to come? Well, if big
pharma wants to maintain a nice healthy profit
margin (the biggest by the way of ANY industry)
they are going to have to continue to cut costs
and at a time when the sales force is becoming
less effective I expect a lot more cuts in that
area.
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