HCP Marketing

A top cardiologist explains why GlaxoSmithKline's behavior upsets him

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I want to believe in America's pharmaceutical companies. I want to believe that people in these companies believe that the best strategy for success is to do what is best for patients. I want to believe that they are interested in scientific truth and eager to know of any safety issues and ready to share that information with the public. This week I was disappointed again. This is a quote from Dr. Harlan Krumholz and it's one of the reasons why HCP's are embracing the Internet. Read More...
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How tablet computers will revolutionize drug sales people

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In Part-1 I of my post on tablet computers I talked a little bit about how it can help physicians and patients connect with one other for better healthcare. The other side of the story is that the table could also drastically change the relationship between the drug rep and physicians. Here's a glimpse into the future of a sales call with tablet computing.
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