Nov/19/2009 07:04
More than half
of all adult Americans say they don't want to get
the H1N1 flu vaccine, according to a new national
poll conducted by CNN. The reason? They don’t
trust the FDA that the vaccine is safe and
effective. If consumers don’t trust the FDA how
the hell do we expect them to trust drug company
marketing via social media? Read
More...
Tags: FDA Hearing
Nov/12/2009 12:01
The first day of
the FDA hearing on social media went well but I
have to admit that I am skeptical of any
government agency that wants to talk about new
media when they still classify drug product
websites as labeling. With an average annual
spend of $150,000 per primary care sales
representative and $300,000 per specialty rep,
leveraging the Internet is a more cost-effective
proxy by which to disseminate educational (meant
to persuade) information to doctors, medical
staffs, health care administrators, and patients.
The real question is though "will this have any
impact on consumers/patients?"
Read
More...
Tags: Social Media
