Electronics continue move into medical marketing

3,500 neurosurgeons to receive iPod touch at medical convention in May

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When they register at the American Association of Neurological Surgeons meeting, the doctors will be given iPod touches already loaded with everything they'll need, including the program (165 pages last year), summaries of research presented at the meeting, advertising and information from exhibitors. Doctors will be able to use the iPods for messaging and for interacting with presenters during meetings.
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