Oct/27/2009 03:50
The most
intriguing part of Cone's data is that
consumers strongly believe that new media is a
two-way street, with 62% saying
they can influence business decisions by voicing
their opinions through new media. "About a
quarter have contributed their point of view on
an issue (24%) or contacted a company directly
(23%), and most want the conversation to be
two-way --
74% expect companies to join conversations about
their corporate responsibility
practices
happening on new media," Cone reports.
Pharma cannot sit on the sidelines and ignore
people who want a voice. Read
More...
Tags: Internet
