Oct/11/2009 07:03
Widespread
dissatisfaction is not limited to those on the
lower rungs of the corporate ladder but working
in pharma, with back to back to back meetings and
the nimbleness of a snail, can wear people down.
People who work for small companies or for
themselves are happier than their corporate
counterparts and more than half of all Americans
are unhappy in their jobs. My guess is that
within pharma that number is a lot higher.
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Tags: Life in DTC marketing
Sep/24/2009 03:05
Some people in
pharma remember the 90's as a great time to be in
pharma marketing. DTC advertising was permitted
and drugs like Prozac, Viagra and Lipitor took
off DTC marketing took shape. Times were good,
people earned good salaries, bonuses were good
and more and more money began to flow into DTC
budgets as sales increased. But something else
was happening as well; a fundamental shift in the
way pharma thought of the business from patient
centric to Wall Street centric.
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Tags: Working in DTC Marketing
Sep/03/2009 06:59
There was a time
not too long ago when I was proud to wear my
Cialis DTC team shirt or Eli Lilly shirt to show
people that I worked in the drug industry but I'm
not too sure that is the case anymore. The drug
industry continues to move from stormy seas to
the eye of the hurricane. Read
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Tags: Working in DTC Marketing
