DTC Marketing Conferences
Oct/26/2009 07:10
Pharma budgets
are tight and that includes the use of dollars to
attend yet another DTC or eMarketing seminar. It
used to be a good idea to have them late in the
fall as the mentality of use it or lose it made
it easy to attend these get togethers. Now with
one flowing into another one, with the same
agency people trolling for clients or presenting
in hopes for making a name for themselves it is
frankly getting really tired. Read
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Tags: Conferences
Oct/20/2009 09:31
I have been
following the Digital Pharma conference via
Twitter and while it seems to me that it's more
of the same old same old there is also way too
much "we should" and "we need to" going on. Now I
am the first person that feels that pharma
marketing HAS to change but I am also a realist
and know that it is, above all, a business based
on ROI and budgets. The biggest barriers to new
media are not what we know and what we don't
know, it's the people within pharma who hold the
reigns of power: regulatory and legal.
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Tags: Conferences
Sep/23/2009 09:21
It's become fun
to hear the speakers promote, I mean present
insights to pharma marketers about how to market
in an era of empowered patients. Today's
insights? Pharma needs more people who grew up
digital, social media means learning to listen
and physicians want materials they can give to
patients after diagnosis.
The obvious is that which is never seen until
someone expresses it simply.
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Tags: Conferences
