Feb/17/2010 05:18
This evening
while on Twitter I saw an interesting story
"Physicians Say No to DTC
Advertising for Medications that Treat Mental
Disorders". The data
shows that 60% of physicians don't want drug
companies to advertise medications for mental
illness. The key word here is "medication" so
don't overreact to the data.
Read
More...
Tags: Mental Health
Jan/29/2010 05:57
Pfizer Inc. and
Eli Lilly & Co. paid big fines and pleaded
guilty to illegal marketing of their drugs over
the past year, while AstraZeneca PLC in September
reached a preliminary deal to pay
$520 million to settle a
federal investigation into its marketing.
Novartis agreed
to plead guilty to violating the U.S. Food, Drug
and Cosmetic Act, and to pay a
$185 million fine. At this rate we
may be able to have the drug industry pay a
substantial part of healthcare legislation.
Read More...
Jan/24/2010 03:18
Lipitor, the
biggest blockbuster ever, is getting more
aggressive with it's marketing offering a
promotion that save current Lipitor users money
regardless of their income. While most insurance
premiums and co-pays are going up this handy card
could ensure that patients on Lipitor stay on
Lipitor instead of generic equivalents.
Read More...
Tags: Lipitor
Jan/08/2010 06:07
See our ad in
Redbook. No, I don't want to see your ad in
Redbook and I'm not going to buy a magazine
because of a drug ad.
Read More...
Tags: Print marketing
Jan/07/2010 07:16
Glaxo, the
pharmaceutical giant behind Alli, an
over-the-counter weight-loss product, has decided
that a good way to educate Americans about
obesity — and increase sales of Alli — is to
finance a “hard-hitting” documentary about
eating. This won’t be a marketing tool at all,”
said Robin Bronk, the Creative Coalition’s
executive director, adding that working with
Glaxo on the project is “a natural progression of
our mission to develop educational
projects.” Now is there
anyone in their right mind who believes this ?
Read More...
Tags: GSK Alli
Jan/06/2010 06:57
There is some
good news in the war against cancer; deaths from
various types of cancer are declining. The
decline is attributed to early detection and new
drugs that are being introduced by the drug
industry which is looking to treat cancer in new
ways. I don't think there is any diagnosis is a
bad for patients as the "c" word. There are a lot
of things that go through a patients head when
they learn they have cancer but perhaps one of
the biggest challenges facing patients and
caregivers who have been diagnosed with cancer is
"how to sort through ALL the information on the
Internet and determine what's credible and what's
not.
Read More...
Tags: Oncology
