DTC Environment
2009 Survey of Health Care Consumers: Health care is a consumer market
Jan/11/2010 12:22
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I'm your customer. Are you listening to me ? Do you care about me ?
Jan/10/2010 06:50
I
am
an empowered patient. I am a real human being who
has needs and wants, hopes and ambitions, and
wants to do what is right to get through this
week. For way too long you have bombarded me with
TV ads on drugs even though I don't trust you.
You continue to group me into market segments and
treat me as a number but because of the Internet
I can learn everything I need to know about you
and your product and listen in to what others are
saying about your "mild side effects".
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