DTC Environment

2009 Survey of Health Care Consumers: Health care is a consumer market

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The 2009 Survey of Health Care Consumers, conducted by the Deloitte Center for Health Solutions, is Deloitte’s second- annual study of health care consumers’ attitudes, behaviors and unmet needs. Among the key findings is what a lof of us have known for a long time; patients are becoming consumers of healthcare.
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I'm your customer. Are you listening to me ? Do you care about me ?

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I am an empowered patient. I am a real human being who has needs and wants, hopes and ambitions, and wants to do what is right to get through this week. For way too long you have bombarded me with TV ads on drugs even though I don't trust you. You continue to group me into market segments and treat me as a number but because of the Internet I can learn everything I need to know about you and your product and listen in to what others are saying about your "mild side effects".
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