DTC Analytics
World of DTC Marketing

Evaluating DTC spend levels

Aug/16/2008 01:14
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There are so many variables to evaulate when launching a new pharmaceutical product but where do marketers start? Well in today’s environment all marketers have to be prepared to justify every dollar they request. Awareness alone does not necessarily translate into sales especially in the complex environment of pharma marketing. A great place to start it with a BASES simulated test market and DTC message evaluation. With BASES it’s easy to input some variables to determine the potential impact on sales, and the brand. However, remember that the market is changing rapidly today and a simulated test market and DTC message evaluation don’t mean much without perfect execution. Read More...
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