Dec/14/2009 04:47
What to do in an
era of transparency and free flowing information
thanks to the Internet. That is a question that a
lot of companies are asking themselves right now
but the pharmaceutical industry is different from
consumer packaged goods because it takes hundreds
of millions of dollars to development drugs and
the clock can start ticking on patent expiration,
and sales, long before the drug is approved for
sale. Here is a recommendation as to what to do
when patients are consumers of healthcare.
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Tags: Side Effects & Patients
