Politicans decide to punish the drug industry and in doing so punish consumers and patients

Oct/31/2009 07:23

The drug industry took a big hit in the House bill. For elderly people who are eligible for both Medicare and Medicaid, the bill mandates rebates from the drug makers so that the Medicare system ends up paying less. Those rebates are estimated to cost the industry $60 billion over a decade. What will this mean for healthcare? It means that there won't be as many new drugs in development and in the end it will be patients who suffer the most. Read More...

Tags: Politics

|

Want the truth? Search for it on Google

Oct/28/2009 05:48

Drug makers are supposed to conduct confirmatory trials after approval to ensure that their medicines are working as well as hoped, but many take years longer than expected to fulfill their promises. This is the last sentence from an article in yesterday's New York Times as it continues its assault on the drug industry. Rather than trying to look behind the headlines the Times lays all the blame on the drug industry. What else is new? Read More...

Tags: FDA

|

My chat with a Regulatory VP

Oct/25/2009 07:42

Since I developed the deck on social media for regulatory and legal people I have had quite a lot of views (over 200) and received some very nice feedback. One of the people who downloaded my deck is a VP of Regulatory for a Midwestern drug company and he and I proceeded to have a very nice chat via eMail about the challenges facing Regulatory in this environment. Read More...

Tags: Regulatory

|

Social Media for Regulatory and Legal

Oct/22/2009 03:11

This is a presentation that I have used to give legal and regulatory people an overview of social media and why marketers need to explore this new media. Please note that I did not include Social Media 101 because that is a presentation on its own but this is a great way to open doors and get marketers talking with legal and regulatory people because in the end it's about patients. To download click here

Tags: Regulatory

|

Working with regulatory and legal people

Oct/11/2009 12:28

Most marketing people equate a medical, legal and regulatory review to root canal without anesthetic. While most MLR, MARCOM people see marketing as a trip to the dark side a close relationship with this team can do a lot to ensure you get to implement what you feel is essential for your brand. Read More...

Tags: Regulatory & Legal

|

Pfizer settlement a cattle call for more whistleblowers who want a big payday ?

Sep/08/2009 02:33

With the whistleblowers scheduled to receive a LOT of money from the recent Pfizer settlement I knew it was just a matter of time before more people, hoping for a big payout, would be coming out of the woodwork. Now salespeople are saying that Pfizer promoted several drugs off label. When will it stop and are these claims true or just zealous salespeople trying to cash in? Read More...

Tags: Whistleblowers

|

Obama's health care message hard to control=key lesson: You don't control your message anymore

Sep/03/2009 12:16

Do people check out statements made by bloggers, Twitter users or e-mailers before considering them factual? Social media noise can drown out the facts and the fact is that there is a lot of noise about both the healthcare debate and a variety of prescription drugs.

Read More...

Tags: Search Engine Marketing

|